2021
Red Bull
Chef Lemon
LINE LIFF
OMO
Red Bull Bar Block
Red Bull, with its "Red Bull Gives You Wings" spirit, values energy, limit-pushing, and daring attempts. The challenge is to blend online, offline, and social media efforts to maximize word-of-mouth impact.
The annual event "Red Bull Bar Block Nocturnal City" started with offline bars and extended to online bar hopping. Using the brand's LINE account and LIFF, we created an online Bar Map with real-time event notifications. This guided consumers to participate, offered coupons, and included a check-in system to encourage returns, fostering seamless online-offline integration and boosting digital consumption.
Local Bar Search
With real-time geolocation, we digitally suggest nearby participating bars. This not only surpasses physical marketing constraints but also delivers personalized content and marketing messages.
Interactive Push Notifications
Leveraging the brand's LINE loyal users, we push content during events to guide traffic. Users can scan QR codes at bars to identify their task levels and receive customized messages, boosting consumer engagement and interaction.
OMO Integration
Consumers scan QR codes to log bar visits and get coupons, integrating online and offline channels. This approach captures consumer behavior for a better shopping experience
