2023
Siang kháu Lū Cultural Kitchen
Web Development
UI/UX Design
CMS
Siang kháu Lū
Siang kháu Lū Cultural Kitchen is dedicated to promoting and preserving the rice culture of Taiwan's Hoklo and Hakka communities. In an authentic sanheyuan, customers can make and enjoy traditional rice cakes while learning about the festive stories behind each dish. However, beyond hands-on cooking classes, we seek ways to further promote Taiwan's rice culture to a wider audience. The proliferation of social media platforms scatters information, making long-term brand maintenance challenging.
To address these pain points, we extended the ambiance of physical classes to the website. The visual design begins with an arched stove door and layers sanheyuan elements. Transitions feature steam from traditional rice cooking and include touches of Taiwanese folk festivals. The website showcases different festive rice dishes based on the user's current season. This approach connects people through both hands-on cooking classes and the website, creating an immersive digital experience.
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Immersive Experience
Extending the brand’s sensory journey from farm to table, we enhance the immersive feel on the website with digital visuals and animations. Steamer smoke transitions are used throughout the site, making page changes feel like unveiling surprises as the steam fades.
Seasonal Culture Display
As users navigate the website, it shows rice dishes and festive sayings relevant to the current season, digitally conveying seasonal culture and enhancing the site's dynamism.
Intuitive Backend Interface
The website integrates all brand information, clearly presenting courses, recipes, and blogs. The backend uses a WYSIWYG editor, simplifying management, reducing costs, and improving maintenance.
