2025
Web Development
Design
LINE LIFF
Nike HBL - The Answer Book
Our challenge was to transform the physical “Answer Book” created by Nike Taiwan into an immersive digital experience via LINE. Rather than simply digitizing content, we recreated the feeling of flipping through a real book on mobile, allowing fans to explore motivational quotes from 60 players and coaches—and be inspired by their “Never Stop” spirit.
To transform the physical book into an immersive mobile experience, we leveraged the LINE Official Account and the LIFF framework to let users interact directly within LINE. By utilizing the phone’s gyroscope, we simulated the act of flipping pages, enhancing the interactive feel. Fans could also share their personalized results on Instagram, further amplifying campaign visibility.
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Extending Brand Spirit
Nike HBL’s spirit is brought to life through LINE LIFF and motion-based flipping. Fans engage daily, explore 60 quotes from players and coaches, and share instantly on IG—extending brand impact beyond the screen.
Innovative Interaction Design
We redefined how a book can be experienced by transforming printed content into a digital journey. Using LIFF to integrate with the LINE ecosystem, fans interact instantly—flipping pages with gyroscope simulation and dynamic visuals. Paired with in-store screen displays, it brings the OMO experience to life and amplifies the campaign’s impact.
