Through Nike’s official LINE account, fans could support their favorite team one month before the HBL finals — building hype and setting the stage for the championship.

We used LINE LIFF to build a personalized interface that delivered daily team-based missions and offered offline participation to boost engagement. Fans could complete tasks and climb school leaderboards to drive interaction.

Through the LINE Messaging API, we also enabled avatar-based chats with players, helping fans feel more connected. Collected support messages were later brought to the HBL Finals to amplify the cheers on-site.