IKEA's "First-Time Fan Upgrade: Bear Gift"(provisional translation) event encourages users to link their IKEA cards to the LINE official account, aiming to increase card binding numbers. The main challenges of this limited-time event include effectively attracting and mobilizing a large number of participants, ensuring a smooth binding and lottery process on LINE, and maintaining a seamless user experience with high conversion rates.

To address the challenges of IKEA's "First-Time Fan Upgrade: Bear Gift"(provisional translation) event, we implemented three strategies. First, we simplified the card binding process for quick and easy completion. Second, we enhanced the website's infrastructure to handle IKEA's large user base smoothly. Lastly, real-time data monitoring revealed high engagement, leading us to add more gifts and extend the event, significantly increasing IKEA card bindings.