2023
MEDECINS SANS FRONTIERES
LINE LIFF
OMO
MSF - Exhibition
The “Where Action Happens”(行動之所在) exhibition allows visitors to learn about Doctors Without Borders interactively. Visitors can role-play as medical staff or logistics personnel in simulated environments, gaining insights into the organization's global medical assistance. The exhibition aims to raise awareness of humanitarian aid and encourage more people to join Doctors Without Borders.
Using the LINE official account as a communication hub, a role-based mission map is provided in the menu, guiding visitors to take on various roles. Through interactive messages and audio prompts on LINE at each stage, visitors are immersed in rescue actions beyond just reading text and images. Ultimately, they earn a special filter for successful completion of the missions.
10x
40%
10mins+
6378
O2O Digital Integration
Unlike typical physical exhibitions, this introduces real-time interaction through the LINE official account, making each visitor's experience unique.
Enhanced Interaction via Push Messages
During the stages, context-specific role messages are pushed, incorporating elements of progression to encourage visitors to gain a deeper understanding.
Immersive Experience
Through role-playing and notifications, send treatment site audio and real stories, offering rescue completion filter rewards to deeply engage visitors in the process and stories.
